Kim Hollamby and the online audience

Are we all lazy, disloyal and impatient? Kim Hollamby thinks so. Crudely put, that is his opinion of online audiences. And, as Digital Development Director of magazine publishers IPC media he should know a thing or two about them.
It’s a bit of a worry. If we, as bloggers and web editors, are ever lucky enough to get an audience we can’t rest on our laurels as they’re likely to jump ship at the slightest sign of inactivity. My blog stats (something I used to check daily, and now happen across every so often) would tend to agree.

Additionaly Hollamby mooted the idea of the 1:10:100 rule of online journalism saying that one person writes something, ten interact with it, and a further 89 passively read it. (Of course, strictly speaking, that’s the 1:10:89 rule…) It’s a rather heartening thought for anyone with a blog. Spending hours honing a blog post only to have one paltry comment, a month later (from your mum), is less pitiable if you can convince yourself it means 10 other people read it.